Copywriter Resume Example
Compelling storyteller crafting high-converting brand narratives. This mid-level copywriter resume example shows how to present your experience, skills and results so they stand up to both recruiters and applicant tracking systems.
Full copywriter resume text
David Ogilvy Jr. · Chicago, IL
Professional summary
Strategic Senior Copywriter with 8+ years of experience in crafting high-converting brand stories, national ad campaigns, and digital content. Expert in brand voice development, psychological triggers, and multi-channel storytelling. Proven ability to drive significant engagement and ROI for global B2C brands.
Work experience
Senior Copywriter / Verbal Identity Lead
- Develop and own the verbal identity for 10+ national brands, ensuring consistency across web, social, and TV advertising
- Direct the copy strategy for a $20M national healthcare rebrand, resulting in a 25% increase in brand favorability
- Increased email marketing open rates by 35% and CTR by 50% for high-growth e-commerce clients through iterative testing
- Lead a team of 5 junior copywriters, providing creative direction, editorial feedback, and mentorship
- Collaborate directly with creative directors and art directors to conceptualize high-impact visual and verbal campaigns
- Present conceptual work and copy rationales to C-suite stakeholders, consistently securing approval for bold creative directions
Content Strategist & Copywriter
- Authored 100+ high-ranking blog posts and white papers for B2B tech clients, driving a 200% increase in organic leads
- Developed the inaugural brand manual for a major fintech startup, defining the tone, voice, and internal messaging standards
- Scripted 50+ successful commercial and social media video advertisements for local and regional clients
- Managed the end-to-end editorial calendar for 3 lifestyle brands, overseeing freelance contributors and editors
Skills to put on a copywriter resume
- Copywriting
- Verbal Identity
- Brand Voice Development
- Content Strategy
- SEO Writing
- Scriptwriting
- A/B Testing
- Direct Response
- Storytelling
- Creative Direction
Education
- Bachelor of Journalism, Advertising & Strategic Communication · University of Missouri · May 2015
Projects
- The Human Scale Campaign: A viral multi-channel campaign for a sustainable goods brand that generated 10M+ organic impressions in 30 days.
- Healthcare Verbal Systems: Developed a comprehensive "empathy-first" communication framework for a national hospital network's patient communications.
What makes this copywriter resume work
- Link to published samples and name the audiences you wrote for.
- Show impact in traffic, conversions, adoption or reader feedback.
- List the tools and style guides you have worked with.
At mid-level, show growing scope: the size of what you owned, the people you worked with, and results that improved year over year.
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