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Growth Product Manager Resume Example

Experimentation and monetization expert focused on viral growth. This mid-level growth product manager resume example shows how to present your experience, skills and results so they stand up to both recruiters and applicant tracking systems.

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Full growth product manager resume text

Andrew Chen Jr. (Growth) · San Francisco, CA

Professional summary

Strategic Senior Growth Product Manager with 10+ years of experience in driving explosive user acquisition and long-term retention for global SaaS and consumer platforms. Expert in data-driven experimentation, virality loops, and product-led growth (PLG) strategies. Proven ability to scale technical products from MVP to 10M+ active users while optimization unit economics and LTV.

Work experience

Senior Director of Product Growth

Viral Tech Global, San Francisco, CA · Jan 2019 – Present
  • Architecting and leading the end-to-end product-led growth (PLG) strategy for a flagship consumer app, resulting in a 500% increase in MAU in 24 months
  • Spearheaded a comprehensive funnel optimization initiative that increased landing-page-to-signup conversion by 40% and day-1 retention by 25%
  • Directed the development of a specialized "Virality Engine" focusing on referral mechanics and social hooks, generating 40% of all new users via organic channels
  • Directly manage a high-performance cross-functional pod of 12 engineers, 3 designers, and 2 data scientists for rapid product experimentation
  • Successfully executed 50+ high-impact A/B tests per quarter, achieving a documented 15% increase in total revenue per user (ARPU)
  • Developed a proprietary "Retention Dashboard" identifying high-churn risk segments and implementing automated, personalized re-engagement loops
  • Strategic advisor to the CEO on global market expansion, localized funnel optimization, and organizational growth culture

Senior Product Manager - User Acquisition

Hyper-Growth Systems, Palo Alto, CA · Jun 2015 – Dec 2018
  • Led the acquisition product team for a B2B SaaS platform, scaling ARR from $5M to $50M through optimized trial and onboarding flows
  • Successfully launched a tiered pricing and self-service checkout experience, reducing sales cycle time by 30% for SMB customers
  • Collaborated with marketing to manage a $10M annual ad budget, achieving a consistent 4x ROAS through tight product-marketing alignment
  • Redesigned the internal experimentation platform, increasing the team's testing velocity from 2 to 10 experiments per week
  • Conducted 100+ deep-level user interviews and behavioral data analysis to identify and neutralize friction in the sign-up flow

Product / Growth Analyst

Startup Growth Labs, San Francisco, CA · Jun 2012 – May 2015
  • Provided essential data analysis and modeling for growth experiments for a variety of high-profile consumer tech clients
  • Developed and maintained automated dashboards to track core funnels (AARRR metrics) and experimental outcomes
  • Assisted in the design and execution of qualitative user research and quantitative survey studies on user motivations
  • Collaborated with engineering to implement precise event tracking and attribution data pipelines

Skills to put on a growth product manager resume

  • Growth Strategy (PLG)
  • Virality & Referral Mechanics
  • A/B Testing & Rapid Experimentation
  • Retention & Churn Optimization
  • Advanced Analytics (Mixpanel/Amplitude)
  • Product Marketing Alignment
  • Funnel Analysis
  • Behavioral Economics
  • Agile Team Leadership
  • GTM Strategy

Education

  • Master of Business Administration (MBA), Product Management & Behavioral Economics · University of California, Berkeley · May 2012

Projects

  • The "Million User" Referral Engine: Designed and deployed a specialized referral mechanism that leveraged social proof and incentives to gain 1M users in under 90 days.
  • Global Personalization Framework: Led the development of an AI-driven personalization engine that tailored the onboarding experience for 10+ international markets, increasing conversion by 30%.

What makes this growth product manager resume work

  • Lead with outcomes tied to product metrics: adoption, retention, revenue or time saved.
  • Show how you prioritized and what you chose not to build, not only what shipped.
  • Name the teams you led without authority, such as engineering, design and data.

At mid-level, show growing scope: the size of what you owned, the people you worked with, and results that improved year over year.

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