Content Marketing Lead Resume Example

B2B storytelling leader driving 200% lead growth. This senior-level content marketing lead resume example shows how to present your experience, skills and results so they stand up to both recruiters and applicant tracking systems.

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Full content marketing lead resume text

Ann Handley Jr. (Content) · Boston, MA

Professional summary

Strategic Senior Content Marketing Manager with 12+ years of experience in building world-class brand authorities and driving massive organic growth through narrative excellence. Expert in content strategy, multi-channel editorial management, and data-led performance optimization. Proven ability to scale content ecosystems that drive high-quality lead generation and define market categories.

Work experience

Senior Director of Content Strategy

Narrative Excellence Hub, Boston, MA · Jan 2018 – Present

Strategic lead for the enterprise-wide content marketing engine, overseeing a multi-million dollar budget and a global team of 20+ writers, editors, and videographers
Architected a flagship "Category Design" content strategy that resulted in 2M+ organic monthly visits and established the firm as a global leader in SaaS operations
Directly responsible for the successful launch of a high-fidelity industry podcast and webinar series, generating 50K+ qualified leads and $5M in influenced pipeline
Spearheaded the implementation of an AI-augmented editorial workflow, increasing content production velocity by 100% while maintaining premium quality standards
Manage and mentor a high-performance creative boutique, overseeing talent development and the implementation of advanced narrative frameworks
Strategic advisor to the CMO on brand world-building, social storytelling, and the long-term roadmap for global content distribution
Developed a proprietary "Content ROI" attribution model, providing real-time visibility into the revenue impact of all major editorial campaigns

Senior Content Marketing Manager

Elite Tech Editorial, New York, NY · Jun 2013 – Dec 2017

Led the content marketing function for a high-growth fintech startup, scaling organic traffic from 50K to 500K monthly sessions in 24 months
Successfully delivered 10+ high-fidelity white papers and research reports that were featured in major publications (WSJ, Forbes, TechCrunch)
Managed complex cross-functional content calendars for 5 product lines, ensuring 100% alignment with GTM launches and sales targets
Optimized the internal SEO framework and technical content architecture, achieving #1 rankings for 50+ high-intent competitive keywords
Directly managed 15+ high-stakes influencer partnerships, co-creating top-tier content that generated 5M+ aggregate impressions

Content Strategist / Copywriter

Creative Word Agency, Boston, MA · Jun 2009 – May 2013

Provided essential narrative development and high-conversion copy for 20+ early-stage consumer tech brands
Maintained 100% brand voice consistency across a high-volume output of social, web, and editorial content
Assisted in the conceptualization and scripting for 20+ successful video marketing campaigns and brand documentaries
Conducted regular narrative audits and competitor research to identify and capitalize on market whitespace

Skills to put on a content marketing lead resume

Strategic Content Marketing
Narrative World-Building
Category Design
Editorial Management
Advanced SEO Strategy
Lead Generation Content
Multi-Channel Distribution
Team Leadership (20+ Staff)
Budget Management ($2M+)
Analytics & ROI Attribution

Education

Master of Science in Journalism & Digital Media · Boston University · May 2009

Projects

Global "State of the Industry" Report: End-to-end management of a high-fidelity research and content initiative that gained 500+ organic backlinks and influenced $10M in enterprise pipeline.
The AI Content Protocol: Developed and validated a proprietary creative framework for high-conversion technical content that has been adopted as the firm’s primary global benchmark.

What makes this content marketing lead resume work

Report results as numbers: pipeline, conversion, CAC, traffic or revenue influenced.
Name the channels and budgets you owned.
Include one campaign story that shows strategy, execution and measurement.

At senior level, emphasize leadership, scope and business impact. Hiring managers look for the decisions you drove, not only the tasks you did.

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