Social Media Lead Resume Example

Expert in brand growth and community engagement across all platforms. This mid-level social media lead resume example shows how to present your experience, skills and results so they stand up to both recruiters and applicant tracking systems.

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Full social media lead resume text

Mia Johnson · Austin, TX

Professional summary

Highly creative and data-driven Social Media Manager with 8+ years of experience in building powerful brand presences and driving massive community engagement. Expert in content strategy, advanced analytics, and large-scale influencer marketing. Proven ability to grow social media followings by 500%+ and drive significant revenue through social channels.

Work experience

Senior Social Media Strategist

Digital Pulse Marketing, Austin, TX · Feb 2020 – Present

Develop and execute comprehensive social media strategies for 8+ high-growth brands across Instagram, TikTok, LinkedIn, and YouTube
Increased total follower count by 1M+ across all managed client accounts in 2023 through viral content and strategic community building
Manage a monthly paid social ad budget of $75K, achieving a consistent 6x ROAS and significantly lowering customer acquisition costs
Lead a creative team of 5, including videographers, graphic designers, and copywriters, to produce high-performing content
Provide detailed monthly analytics reports to C-suite clients with actionable insights and future growth projections
Established a streamlined influencer vetting and management process that reduced partnership costs by 20%
Developed a crisis communication protocol for social channels that successfully mitigated 3 major PR issues

Social Media & Community Manager

Trendy Wear, Austin, TX · Jun 2017 – Jan 2020

Grew the brand's Instagram presence from 10K to 250K followers in 2.5 years through organic growth and influencer collaborations
Coordinated 100+ influencer partnerships annually, managing everything from contract negotiation to content approval
Created daily high-quality content including photography, short-form video, and engaging copywriting
Monitored social trends in real-time and implemented rapid-response content strategies that resulted in 5 viral campaigns
Managed the brand's Facebook community group of 50K+ members, fostering high engagement and brand loyalty
Analyzed weekly performance metrics to optimize posting schedules and content types

Social Media Coordinator

Austin Creative Media, Austin, TX · Jun 2015 – May 2017

Assisted in the management of 10+ social media accounts for local businesses
Responded to community comments and messages, maintaining a 95% response rate and positive brand tone
Curated user-generated content and assisted in the production of basic graphics and photos
Conducted competitor research and social listening to identify content opportunities
Maintained content calendars and scheduled posts across multiple platforms

Skills to put on a social media lead resume

Social Media Strategy
Content Creation (Photo/Video)
Influencer Marketing
Social Analytics (Hootsuite/Sprout)
Paid Social (Ads Manager)
Community Management
Copywriting
Video Editing (Premiere/CapCut)
Crisis Management
Brand Storytelling
Social Listening

Education

Bachelor of Arts, Advertising & Public Relations · University of Texas at Austin · May 2015

Projects

Viral TikTok Branded Challenge: Launched a branded hashtag challenge that generated 25M+ views, 50K user-generated videos, and increased brand searches by 200%.
Social Commerce Integration: Led the implementation of Instagram and TikTok Shops for a retail client, resulting in $100K in social-direct sales in the first month.

What makes this social media lead resume work

Report results as numbers: pipeline, conversion, CAC, traffic or revenue influenced.
Name the channels and budgets you owned.
Include one campaign story that shows strategy, execution and measurement.

At mid-level, show growing scope: the size of what you owned, the people you worked with, and results that improved year over year.

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