Marketing Manager Resume Example

Digital marketing expert with proven ROI track record. This senior-level marketing manager resume example shows how to present your experience, skills and results so they stand up to both recruiters and applicant tracking systems.

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Full marketing manager resume text

Sarah Martinez · New York, NY

Professional summary

Award-winning Senior Marketing Manager with 8+ years of experience specializing in digital brand strategy, performance marketing, and high-growth customer acquisition. Expert in leveraging data-driven insights to manage multi-million dollar budgets across global markets. Proven ability to build high-performing teams and execute integrated campaigns that consistently exceed ROI targets.

Work experience

Senior Marketing Manager

Global Brands Inc., New York, NY · Jan 2020 – Present

Strategized and executed an integrated $5M annual marketing budget, delivering 25% YoY growth in customer acquisition
Pioneered a data-driven SEO/SEM strategy that boosted organic search traffic by 180% and reduced CAC by 20%
Directed a global rebranding initiative across 12 countries, resulting in a 40% increase in brand recall and positive sentiment
Manage a high-output team of 10, including creative designers, content strategists, and performance marketers
Spearheaded the implementation of a new Marketing Automation platform (HubSpot), improving lead conversion rates by 35%
Developed comprehensive quarterly ROI reports for the executive board, influencing strategic long-term planning

Digital Marketing Lead

Digital Advantage Agency, New York, NY · Jun 2017 – Dec 2019

Led digital strategy for 5 Fortune 500 clients, consistently exceeding KPIs for engagement and sales
Optimized Google Ads and Facebook Ads accounts with a combined monthly spend of $500K, achieving a 4x ROAS
Developed a viral social media campaign that gained 100K+ new followers in 3 months
Conducted extensive A/B testing on landing pages, increasing average conversion rates from 3% to 7.5%
Managed relationships with key external partners and influencer networks

Marketing Associate

Modern Media Group, Brooklyn, NY · Jun 2015 – May 2017

Coordinated the execution of 12+ email marketing campaigns per month with 250K+ subscribers
Maintained company social media channels and responded to community engagement
Assisted in market research and competitor analysis for new product launches
Drafted copy for blog posts, newsletters, and marketing collateral

Skills to put on a marketing manager resume

Brand Strategy
SEO/SEM
Multi-million Dollar Budget Management
Growth Marketing
Content Strategy
HubSpot/Salesforce
A/B Testing
Team Leadership
Market Analysis

Education

Master of Business Administration, Marketing & Brand Strategy · New York University · May 2015

Projects

Sustainable Brands Launch: End-to-end launch of a new eco-friendly product line, generating $1.2M in sales within the first 6 months.
Influencer Network V2: Developed an internal influencer vetting and management system that reduced partnership costs by 30%.

What makes this marketing manager resume work

Report results as numbers: pipeline, conversion, CAC, traffic or revenue influenced.
Name the channels and budgets you owned.
Include one campaign story that shows strategy, execution and measurement.

At senior level, emphasize leadership, scope and business impact. Hiring managers look for the decisions you drove, not only the tasks you did.

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