Product Marketing Manager Resume Example
Positioning and GTM expert for high-growth SaaS product lines. This senior-level product marketing manager resume example shows how to present your experience, skills and results so they stand up to both recruiters and applicant tracking systems.
Full product marketing manager resume text
April Dunford Jr. · Toronto, ON
Professional summary
Strategic Product Marketing Leader with 10+ years of experience in category creation, positioning, and GTM strategy for high-growth B2B SaaS companies. Specialized in translating complex technical features into compelling business value. Proven ability to drive significant pipeline growth and market share through data-informed storytelling.
Work experience
Director of Product Marketing
- Lead the GTM and positioning strategy for 3 core product lines, contributing to a 40% increase in annual recurring revenue (ARR)
- Spearheaded a "Category Creation" initiative for a new HRTech vertical, resulting in a 3x increase in qualified lead volume
- Direct the creation of all sales enablement assets, including pitch decks, battle cards, and ROI calculators for a 50-person sales org
- Conducting deep-dive market and competitive research to identify emerging opportunities and threats in the enterprise SaaS space
- Directly managed a team of 8 PMMs and content specialists, fostering a culture of high-performance and creative excellence
- Keynote speaker at national marketing conferences (SaaStr, INBOUND) on the topics of positioning and GTM strategy
Senior PMM - Cloud Infrastructure
- Owned the end-to-end launch of the company's flagship AI integration, reaching 5,000+ enterprise customers in the first 90 days
- Developed a comprehensive win/loss program that improved sales win rates by 15% through actionable competitive insights
- Managed a $1M quarterly product launch budget, consistently achieving high-impact results across digital and event channels
- Scripted and produced a series of product vision videos that gained 500K+ organic views on LinkedIn and YouTube
Skills to put on a product marketing manager resume
- Positioning & Messaging
- Category Creation
- GTM Strategy
- Sales Enablement
- Market Research
- Competitive Intelligence
- Copywriting
- Public Speaking
- Data Analysis
- Enterprise SaaS
Education
- Master of Business Administration (MBA), Strategic Marketing · University of Toronto · May 2014
Projects
- HRTech Category Launch: Designed and executed the positioning strategy that successfully carved out a new "Employee Experience" category for a mid-market firm.
- The "Anti-Competitor" Playbook: Developed a comprehensive set of sales assets that specifically targeted the weaknesses of a major incumbent, increasing conversion by 20%.
What makes this product marketing manager resume work
- Report results as numbers: pipeline, conversion, CAC, traffic or revenue influenced.
- Name the channels and budgets you owned.
- Include one campaign story that shows strategy, execution and measurement.
At senior level, emphasize leadership, scope and business impact. Hiring managers look for the decisions you drove, not only the tasks you did.
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